“2000 Years Apart, 5 minutes away.”
Student Work, Campaign for Belmond Hotels (Sicily). Social & OOH ads.
Elijah Cumbo (Copywriter, Art Director)
The ProblemHow is Sicily uniquely positioned for the trip of a lifetime? How can the Belmond Hotel make it even more memorable?
InsightSicily has ancient ruins from just about every culture in Europe, and 5 star hotels glued onto them. The whole island is gold mine for history buffs and the people they drag along with them.
The SolutionWe take Sicilian historical sites and their corresponding Belmonds, and show our history buffs that traveling into the past is more comfortable than it’s ever been. We can roll it out online through Instagram and Pinterest so perspective travellers can see themselves in Sicily, and we put them in the subway to give winter communters a place to dream about visiting.