Flaneur Magazine
Student Work, Various magazine ads for student creation, Flaneur Magazine. Print.
For various projects at Humber, I’ve created Flaneur Magazine - a magazine centered on discovering Toronto. The Flaneur is a 19th century term for the “street walker” - someone who meanders around their city, observing modern life. Flaneur Magazine is there to show you what’s open, what’s good, what’s in your neighborhood, and where to go next.
These ads all appeared in Flaneur, and were made for shops, restaurants, events and institutions around the city. They are all student work.
“Distance,”
for Civil Liberties (student work).The Brief
Civil Liberties moved across the street last year, and only had a sign in their new, upstairs window to broadcast the change. They needed a better way to spread the news before people got there.
The Idea
Moving across the city can be tiring, especially in the dead heat of the summer, and I wanted to position Civil Liberties as an oasis in the desert. If people were on their desert trek, and didn’t know that the oasis had moved, the results could be disasterous. So, I created some tension with the thought of being robbed of a drink, then created a solution with the initial reason for the ad - they’re only across the street.
“Samhain,”
for the band Peace Shell.The Brief
Peace Shell’s music is always willing to drive off a cliff. It’s classic rock, it’s psych-rock, it’s outlaw country, it’s soul, it’s roots. But throughout it all, guitarist Cameron Attard’s jittering approach to the instrument provides a great sense of impending danger - they always threaten to abandon the familiar, and devolve into something louder, darker and heavier. They’re as Motown as they are Black Sabbath.
The band was throwing a Halloween show, and wanted a poster that gave elements of Halloween, of their light/dark dichotomy, and of a night that people would actually want to go to, and pay for. They also wanted a simple design, with minimal graphics.
The Idea
Peace Shell’s music & artwork certaintly hint at a medieval connection - they’ve featured Stone Henge on art before, and have songs like Giant’s Causeway, written to evoke Lord of the Rings & Led Zeppelin. I wanted to act on this fantasty, medieval feeling that the band curates and combine it with the concept of Samhain - the ancient Celtic precursor to Halloween & a time of year where the veil between the world of the living and the dead is thinnest. The poster would be split between two worlds, and use heavy Gothic text and warm, dark colours to evoke primeval, druidic ritual and fantasy, medieval motifs. It represents their music according to the brief, and it is very on brand for the holiday. Two posters came out of the effort.